Meeting the needs of tourists: The role and function of Australian visitor information centers

Ballantyne, Roy, Hughes, Karen and Ritchie, Brent W. (2009) Meeting the needs of tourists: The role and function of Australian visitor information centers. Journal of Travel and Tourism Marketing, 26 8: 778-794. doi:10.1080/10548400903356178

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Author Ballantyne, Roy
Hughes, Karen
Ritchie, Brent W.
Title Meeting the needs of tourists: The role and function of Australian visitor information centers
Journal name Journal of Travel and Tourism Marketing   Check publisher's open access policy
ISSN 1540-7306
1054-8408
Publication date 2009-12
Sub-type Article (original research)
DOI 10.1080/10548400903356178
Volume 26
Issue 8
Start page 778
End page 794
Total pages 17
Editor K. S. Chon
Place of publication Philadelphia, PA, United States
Publisher Routledge
Collection year 2010
Language eng
Subject C1
900399 Tourism not elsewhere classified
150606 Tourist Behaviour and Visitor Experience
Abstract Visitor information centers are primarily responsible for promoting local tourism products and services; and consequently, have direct impacts upon the economic, social, and recreational well-being of the region in which they are located. Research highlights the importance of tailoring center facilities and services to meet the needs and interests of the traveling public, yet there are few studies specifically designed to pinpoint visitors' information requirements. This study was conducted during the mid-year school holidays and explores tourists' use and perceptions of 18 Australian visitor information centers in Queensland, Victoria, Western Australia, and Northern Territory. It uses Pearce's (2004) Four Plus model to explore the functions of centers, identifies features that tourists regard as important, and provides an insight into the information needs and travel planning practices of those who use visitor information centers.
Keyword Visitor information centers
Tourist travel decision making
Tourist information needs
Q-Index Code C1
Q-Index Status Confirmed Code
Institutional Status UQ

Document type: Journal Article
Sub-type: Article (original research)
Collections: 2010 Higher Education Research Data Collection
UQ Business School Publications
 
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Citation counts: TR Web of Science Citation Count  Cited 6 times in Thomson Reuters Web of Science Article | Citations
Scopus Citation Count Cited 6 times in Scopus Article | Citations
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Created: Fri, 09 Apr 2010, 14:34:38 EST by Claire Shuter on behalf of School of Tourism