Group Norms and the Attitude-Behaviour Relationship

Smith, Joanne R. and Louis, Winnifred R. (2009) Group Norms and the Attitude-Behaviour Relationship. Social and Personality Psychology Compass, 3 1: 19-35. doi:10.1111/j.1751-9004.2008.00161.x

Author Smith, Joanne R.
Louis, Winnifred R.
Title Group Norms and the Attitude-Behaviour Relationship
Journal name Social and Personality Psychology Compass   Check publisher's open access policy
ISSN 1751-9004
Publication date 2009-01-09
Year available 2009
Sub-type Article (original research)
DOI 10.1111/j.1751-9004.2008.00161.x
Volume 3
Issue 1
Start page 19
End page 35
Total pages 17
Editor Jerry Suls
Place of publication United Kingdom
Publisher Wiley-Blackwell Publishing Ltd.
Collection year 2010
Language eng
Subject C1
1701 Psychology
970117 Expanding Knowledge in Psychology and Cognitive Sciences
Abstract Despite popular opinion to the contrary, early scientific evidence pointed to a lack of support for the view that people's actions are guided by their attitudes. One response to the lack of correspondence between attitudes and behaviour has been to consider the role of other factors. One factor that has received attention is norms – the unwritten and often unspoken rules for how we should behave. We present an overview of the social identity approach to attitude–behaviour relations, which argues that norms play a significant role in the attitude–behaviour relationship if and only if the norms come from salient and important reference groups. We will then discuss a program of research that supports this analysis and examines the motivations that underpin group-mediated attitude–behaviour consistency. Finally, we will discuss research that investigates the distinction between descriptive group norms (what group members do) and injunctive group norms (what group members approve of). We focus on how the interactions between these types of norms can inform behaviour change campaigns.
Q-Index Code C1
Q-Index Status Confirmed Code

Document type: Journal Article
Sub-type: Article (original research)
Collections: 2010 Higher Education Research Data Collection
School of Psychology Publications
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Created: Thu, 08 Apr 2010, 08:44:18 EST by Lucy O'Brien on behalf of School of Psychology