The failure of using festivals for destination branding: Inconsistency between the destinations and the festival

Lee, Insun and Lee, Timothy J. (2009). The failure of using festivals for destination branding: Inconsistency between the destinations and the festival. In: Leonardo A. N. Dioko and Xiang Li, Proceedings of the 3rd International Conference on Destination Branding and Marketing. 3rd International Conference on Destination Branding and Marketing, Macao SAR, China, (250-259). 2-4 December 2009.

Author Lee, Insun
Lee, Timothy J.
Title of paper The failure of using festivals for destination branding: Inconsistency between the destinations and the festival
Conference name 3rd International Conference on Destination Branding and Marketing
Conference location Macao SAR, China
Conference dates 2-4 December 2009
Convener Connie Loi
Proceedings title Proceedings of the 3rd International Conference on Destination Branding and Marketing
Place of Publication Macao SAR, China
Publisher Institute for Tourism Studies, Colina de Mong-Ha, Macao SAR
Publication Year 2009
Year available 2009
Sub-type Fully published paper
ISBN 978-99937-51-32-8
Editor Leonardo A. N. Dioko
Xiang Li
Start page 250
End page 259
Total pages 10
Collection year 2010
Language eng
Subjects E1
900302 Socio-Cultural Issues in Tourism
150604 Tourism Marketing
Keyword destination image
branding
festival
community support
cultural and strategic fit
Q-Index Code E1
Q-Index Status Confirmed Code

 
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Created: Wed, 07 Apr 2010, 10:12:38 EST by Claire Shuter on behalf of School of Tourism