Advertising and word of mouth in tourism, a simulation study

Baggio, R., Cooper, C., Scott, Noel R. and Antonioli Corigliano, M. (2009). Advertising and word of mouth in tourism, a simulation study. In Alan Fyall, Metin Kozak, Luisa Andreu, Juergen Gnoth and Sonja Sibila Lebe (Ed.), Marketing innovations for sustainable destinations (pp. 13-22) Oxford, U.K.: Goodfellow Publishers.

Author Baggio, R.
Cooper, C.
Scott, Noel R.
Antonioli Corigliano, M.
Title of chapter Advertising and word of mouth in tourism, a simulation study
Title of book Marketing innovations for sustainable destinations
Place of Publication Oxford, U.K.
Publisher Goodfellow Publishers
Publication Year 2009
Sub-type Research book chapter (original research)
Year available 2009
ISBN 978-1-906884-05-5
Editor Alan Fyall
Metin Kozak
Luisa Andreu
Juergen Gnoth
Sonja Sibila Lebe
Chapter number 2
Start page 13
End page 22
Total pages 10
Total chapters 26
Collection year 2010
Language eng
Subjects B1
900301 Economic Issues in Tourism
150603 Tourism Management
Abstract/Summary Copyright Alan Fyall, Metin Kozak, Luisa Andreu, Juergen Gnoth and Sonja Sibila Lebe 2009
Formatted Abstract/Summary
Copyright © Alan Fyall, Metin Kozak, Luisa Andreu, Juergen Gnoth and Sonja Sibila Lebe 2009
Q-Index Code B1
Q-Index Status Confirmed Code

 
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Created: Thu, 01 Apr 2010, 10:16:15 EST by Claire Shuter on behalf of School of Tourism