Examining the role of dynamic combinative capability and learning in service innovation-based performance in project-oriented service firms

Salunke, S., Weerawardena, J. and McColl-Kennedy, J. R. (2009). Examining the role of dynamic combinative capability and learning in service innovation-based performance in project-oriented service firms. In: Tojib, D., Sustainable Management and Marketing: ANZMAC 2009 Conference Proceedings. Australian and New Zealand Marketing Academy (ANZMAC) Conference 2009, Melbourne, Australia, (1-9). 30 November - 2 December 2009.

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Name Description MIMEType Size Downloads
Author Salunke, S.
Weerawardena, J.
McColl-Kennedy, J. R.
Title of paper Examining the role of dynamic combinative capability and learning in service innovation-based performance in project-oriented service firms
Conference name Australian and New Zealand Marketing Academy (ANZMAC) Conference 2009
Conference location Melbourne, Australia
Conference dates 30 November - 2 December 2009
Convener M. Ewing and F. Mavondo
Proceedings title Sustainable Management and Marketing: ANZMAC 2009 Conference Proceedings
Place of Publication Melbourne, Australia
Publisher ANZMAC
Publication Year 2009
Year available 2009
Sub-type Fully published paper
Open Access Status
Editor Tojib, D.
Volume Paper 615
Start page 1
End page 9
Total pages 9
Collection year 2010
Language eng
Abstract/Summary This paper addresses the limited empirically founded approaches to model the antecedents of service innovation/new service development (NSD) and service firm performance. Drawing on the dynamic capability-based view of competitive strategy, the paper attempts to model the role of dynamic capabilities in NSD and firm performance using the project-oriented firm context. The model conjectures that entrepreneurial project-oriented service firms pursuing innovation, build and nurture dynamic combinative capability and learning capabilities. The findings of a study of 190 project-oriented firms confirm that the ability of the firm to strategically combine resources is linked to service innovation-based performance. Implications for theory and practice are discussed.
Subjects E1
1505 Marketing
910403 Marketing
900202 Professional, Scientific and Technical Services
Keyword dynamic combinative capability
project-oriented service firms
innovation-based competitive strategy
dynamic capabilities
Q-Index Code E1
Q-Index Status Confirmed Code
Additional Notes http://www.duplication.net.au/ANZMAC09/papers/ANZMAC2009-615.pdf

 
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Created: Mon, 22 Mar 2010, 18:07:42 EST by Karen Morgan on behalf of UQ Business School