Innovation: A very short introduction

Dodgson, Mark and Gann, David Innovation: A very short introduction. Oxford, U.K.; New York, U.S.A.: Oxford University Press, 2010.

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Author Dodgson, Mark
Gann, David
Title Innovation: A very short introduction
Place of Publication Oxford, U.K.; New York, U.S.A.
Publisher Oxford University Press
Publication year 2010
Sub-type Research book (original research)
Volume 227
Series Very Short Introductions
ISBN 9780199568901
Language eng
Start page 1
End page 148
Total number of pages 148
Collection year 2011
Year available 2010
Subjects A1
150307 Innovation and Technology Management
910406 Technological and Organisational Innovation
Abstract/Summary What is innovation? How important is innovation in business? How can we use it to succeed? In the last 150 years our world has been transformed--largely due to innovation. Our parents were born into a world where television had yet to be invented, and there was no penicillin or frozen food. Our great grandparents began life in a world with no light bulbs, cars, telephones, or airplanes. This Very Short Introduction looks at what innovation is and why it can affect us so profoundly. It examines how it occurs, who stimulates it, how it is pursued, and what its outcomes are, both positive and negative. The book shows that innovation is hugely challenging and failure is common, yet it is essential to our social and economic progress. Mark Dodgson and David Gann also consider the extent to which our understanding of innovation has developed over the past century and how it might be used to interpret the global economy we all face in the future.
Q-Index Code A1
Q-Index Status Confirmed Code
Institutional Status UQ
Additional Notes Description: xii, 148 p. : ill. ; 18 cm.

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Created: Mon, 22 Mar 2010, 14:44:45 EST by Karen Morgan on behalf of UQ Business School