Identity crisis: the changing functions of public relations

McDonald, Lynette M. (2008). Identity crisis: the changing functions of public relations. In: 15th BledCom (BledCom 2008): Public Relations and Marketing: A Relationship for Re-examination? Public Relations Among the Functions of Managemen, Lake Bled, Slovenia, (). 4-5 July 2008.

Author McDonald, Lynette M.
Title of paper Identity crisis: the changing functions of public relations
Conference name 15th BledCom (BledCom 2008): Public Relations and Marketing: A Relationship for Re-examination? Public Relations Among the Functions of Managemen
Conference location Lake Bled, Slovenia
Conference dates 4-5 July 2008
Publication Year 2008
Sub-type Oral presentation
Language eng
Subjects 1503 Business and Management
1505 Marketing
Keyword Public relations
Management
Q-Index Code EX
Q-Index Status Provisional Code
Institutional Status Unknown

 
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Created: Fri, 05 Mar 2010, 09:20:56 EST by Michael Affleck on behalf of Faculty of Social & Behavioural Sciences