Attitudes, purchase intention and consumer-human brand attachment

Webster, Cynthia, Ilicic, Jasmina and Fry, Marie-Louise (2008). Attitudes, purchase intention and consumer-human brand attachment. In: 37th European Marketing Academy Conference: Marketing Landscapes: A Pause for Thought, Brighton, U.K., (). 27 - 30 May, 2008.


Author Webster, Cynthia
Ilicic, Jasmina
Fry, Marie-Louise
Title of paper Attitudes, purchase intention and consumer-human brand attachment
Conference name 37th European Marketing Academy Conference: Marketing Landscapes: A Pause for Thought
Conference location Brighton, U.K.
Conference dates 27 - 30 May, 2008
Publication Year 2008
Sub-type Fully published paper
Language eng
Subjects 1505 Marketing
150506 Marketing Theory
Keyword Brand attachment
Consumer loyalty
Q-Index Code E1
Q-Index Status Provisional Code
Institutional Status Unknown

 
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Created: Wed, 24 Feb 2010, 10:42:32 EST by Elissa Saffery on behalf of Faculty of Business, Economics & Law