Customer rage: Triggers, tipping points, and take-outs

Patterson, P. G., McColl-Kennedy, J. R., Smith, A. K. and Lu, Z. (2009) Customer rage: Triggers, tipping points, and take-outs. Harvard Business Review Case Study, Prod. #: CMR438-PDF-ENG .

Author Patterson, P. G.
McColl-Kennedy, J. R.
Smith, A. K.
Lu, Z.
Title Customer rage: Triggers, tipping points, and take-outs
Journal name Harvard Business Review Case Study
Publication date 2009-11-01
Year available 2009
Sub-type Article (original research)
Volume Prod. #: CMR438-PDF-ENG
Total pages 24
Place of publication Berkley, CA
Publisher Harvard Business Review
Collection year 2010
Language eng
Subject 150503 Marketing Management (incl. Strategy and Customer Relations)
910403 Marketing
CX
Q-Index Code CX
Q-Index Status Provisional Code

Document type: Journal Article
Sub-type: Article (original research)
Collection: UQ Business School Publications
 
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Created: Wed, 27 Jan 2010, 15:46:02 EST by Karen Morgan on behalf of UQ Business School