Mass individuality

Stead, Naomi and Maital, Dar (2005) Mass individuality. (Inside) Australian design review, 38: 106-111.

Author Stead, Naomi
Maital, Dar
Title Mass individuality
Journal name (Inside) Australian design review
ISSN 1326-9631
Publication date 2005
Sub-type Review of book, film, TV, video, software, performance, music etc
Open Access Status
Issue 38
Start page 106
End page 111
Total pages 6
Place of publication South Melbourne, Australia
Publisher Niche Media
Language eng
Subject 1201 Architecture
120101 Architectural Design
Formatted abstract
Oh my, how times have changed since Henry Ford offered the Model T in ‘any colour, so long as it’s black.’ Now it is more a case of any colour, full stop, and that’s not just for cars – it is now possible to have the original manufacturer customise your shoes, your t-shirt, your computer or your washing machine. And that’s before you get your own individualising hands on it to ‘modify’ or ‘pimp it up’ even further. The practice of personalising consumer products, whether during the mass production process or afterwards, has become a cultural phenomenon.
Keyword Customised
Personalising consumer products
Cultural phenomenon
Q-Index Code CX
Q-Index Status Provisional Code
Institutional Status Unknown
Additional Notes Review of product customisations.

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Created: Mon, 25 Jan 2010, 14:05:17 EST by Rosalind Blair on behalf of Faculty Of Engineering, Architecture & Info Tech