Doctoral coursework is needed in Australasia

Alpert, Frank and Kamins, Michael A. (2004) Doctoral coursework is needed in Australasia. Australasian Marketing Journal, 12 1: 66-72. doi:10.1016/S1441-3582(04)70089-0

Author Alpert, Frank
Kamins, Michael A.
Title Doctoral coursework is needed in Australasia
Journal name Australasian Marketing Journal
ISSN 1441-3582
Publication date 2004
Sub-type Article (original research)
DOI 10.1016/S1441-3582(04)70089-0
Volume 12
Issue 1
Start page 66
End page 72
Total pages 7
Place of publication Victoria, Australia
Publisher Australian and New Zealand Marketing Academy
Language eng
Subject 1302 Curriculum and Pedagogy
Abstract The formal structure of most Australasian marketing doctoral programs is still thesis-only. This Commentary presents the perspective that this structure is not ideal for today’s academic environment. We argue for the importance of coursework in a doctoral student’s education. The argument should be relevant to all thesis-only social science and business doctoral programs, but our focus is on the case of marketing in Australasia. Students having coursework may develop stronger research skills than thesis-only students, thus thesis-only students would generally be at a disadvantage in terms of achieving publication in higher-ranking international journals. Coursework clearly helps to broaden and deepen a student’s knowledge of research methods, but it also helps with the subtle and tacit skills of judging research quality.
Keyword Doctoral coursework
Higher education
Education models
Q-Index Code C1

Document type: Journal Article
Sub-type: Article (original research)
Collections: Excellence in Research Australia (ERA) - Collection
UQ Business School Publications
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Citation counts: Scopus Citation Count Cited 2 times in Scopus Article | Citations
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Created: Mon, 11 Jan 2010, 14:17:10 EST by Tara Johnson on behalf of Faculty of Business, Economics & Law