Management through spiritual self-help discourse in post-socialist Slovenia

Erjavec, Karmen and Volcic, Zala (2009) Management through spiritual self-help discourse in post-socialist Slovenia. Discourse & Communication, 3 2: 123-143. doi:10.1177/1750481309102449

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Author Erjavec, Karmen
Volcic, Zala
Title Management through spiritual self-help discourse in post-socialist Slovenia
Journal name Discourse & Communication   Check publisher's open access policy
ISSN 1750-4813
Publication date 2009-05-01
Year available 2009
Sub-type Article (original research)
DOI 10.1177/1750481309102449
Open Access Status
Volume 3
Issue 2
Start page 123
End page 143
Total pages 21
Editor Teun A van Dijk
Place of publication London
Publisher Sage
Collection year 2010
Language eng
Subject 200204 Cultural Theory
950204 The Media
Abstract From the 1990s, during and after the post-communist transitions in Eastern Europe, different self-help texts advancing spiritual or personal well-being continue to be a highly popular discourse in Slovenia. In this article we examine the appropriation of self-help discourse in one of Slovenia's most influential management magazines, Manager. On the basis of a critical discourse analysis of Manager's articles, we argue that the magazine predominantly uses spiritual self-help vocabulary and accordingly transforms definitions of basic business vocabulary. It offers a spiritual self-growth discourse as a solution to any current management or social problems and in doing so supports the (neo)liberal capitalism. This discourse attempts to advise managers as to how to adapt to the new competitive business environment. It furthermore promotes the belief that solely spiritual self-growth will help managers and their business partners to resist political and economic barriers and assure the business success in times of global corporate `survival'.
Keyword management
organization studies
spiritual self-help discourse
Q-Index Code C1
Q-Index Status Confirmed Code

Document type: Journal Article
Sub-type: Article (original research)
Collections: 2010 Higher Education Research Data Collection
Centre for Critical and Cultural Studies Publications
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Created: Sun, 10 Jan 2010, 00:07:29 EST