H20: Just add branding: Producing high-quality children’s TV drama for multichannel environments

Ward, Susan and Potter, Anna (2009) H20: Just add branding: Producing high-quality children’s TV drama for multichannel environments. Media International Australia Incorporating Culture and Policy: Quarterly Journal of Media Research and Resources, 133 133: 31-42.


Author Ward, Susan
Potter, Anna
Title H20: Just add branding: Producing high-quality children’s TV drama for multichannel environments
Formatted title
H20: Just add branding: Producing high-quality children’s TV drama for multichannel environments
Journal name Media International Australia Incorporating Culture and Policy: Quarterly Journal of Media Research and Resources   Check publisher's open access policy
ISSN 1329-878X
Publication date 2009-11
Sub-type Article (original research)
Volume 133
Issue 133
Start page 31
End page 42
Total pages 12
Editor Gerard Goggin
Place of publication St Lucia, Qld, Australia
Publisher The University of Queensland, School of Journalism and Communication
Collection year 2010
Language eng
Subject C1
950204 The Media
200104 Media Studies
190204 Film and Television
Abstract This is a case study of the Australian company Jonathan M. Shiff Productions and its ‘tween’ program, action series H 2 0: Just Add Water. The program has sold in 150 countries including the United States, where it was ‘the first non-American live action to be bought by Nickelodeon in America’ and screens every Sunday night as family entertainment. It is also the highest rating children’s drama series on Nickelodeon UK. While Australia’s content regulations are important to its production, of critical importance is ZDF Enterprises, the commercial arm of one of Germany’s two public service broadcasting channels, and worldwide distributor and production partner for all Jonathan M. Shiff productions. Case studies such as the following provide useful insights into the shape and operations of mediascapes elsewhere, and where our own media environment may be heading. They also offer a glimpse into the way the international market place is organising along forms of cooperation designed to facilitate global distribution of cultural content. A central proposition of this case study is that the structural conditions of multi-channel environments require certain adjustments in form, content and business modelling that have essentially coalesced around the operation of brand management.
Keyword television
Q-Index Code C1
Q-Index Status Confirmed Code

Document type: Journal Article
Sub-type: Article (original research)
Collections: 2010 Higher Education Research Data Collection
School of Communication and Arts Publications
 
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Created: Sun, 27 Dec 2009, 00:01:29 EST