What is "Australian" fashion photography? A dilemma

Maynard, Margaret (2009) What is "Australian" fashion photography? A dilemma. Fashion Theory: The Journal of Dress, Body & Culture, 13 4: 443-460. doi:10.2752/175174109X467477

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Author Maynard, Margaret
Title What is "Australian" fashion photography? A dilemma
Journal name Fashion Theory: The Journal of Dress, Body & Culture   Check publisher's open access policy
ISSN 1362-704X
Publication date 2009-12
Sub-type Article (original research)
DOI 10.2752/175174109X467477
Volume 13
Issue 4
Start page 443
End page 460
Total pages 18
Editor Jennifer Craik
Prudence Black
Place of publication Oxford, England
Publisher Berg Publishers
Collection year 2010
Language eng
Subject C1
190104 Visual Cultures
950503 Understanding Australia's Past
Abstract Can we point to anything distinctive about Australian fashion photographs during the mid-twentieth century? This article traces discourses of both similarity and difference from European styles that permeated discussion of fashionable dress and comportment in Australia at the time. It shows there is little to gain from unraveling what characterizes “overseas” and what characterizes “local,” especially in image making. Indeed, we can scarcely find stylistic distinctiveness in photographs. What emerges is a seemingly contradictory network of opinions, texts, images, and related practices, complicating our understanding of local fashion photography and its relationship to the magazine industry. In the period under consideration, a coherent or identifiable style does not constitute fashionable attire and its representation in Australia other than at times a sense of the understated. It is in the ebb and flow of ideas, motifs, and references, even subtle urban variations, that we can situate the essence of Australian photography and perhaps that of Australian style as well.
Keyword Australia
fashion photography
national characteristics
cultural interchange
Q-Index Code C1
Q-Index Status Confirmed Code
Institutional Status UQ

Document type: Journal Article
Sub-type: Article (original research)
Collections: 2010 Higher Education Research Data Collection
School of Communication and Arts Publications
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Created: Sun, 20 Dec 2009, 00:03:14 EST