Influential Decision Factor of Counterfeit Consumers in Shijiazhuang City of China: A Logit Analysis

Safa, Mohammad Samaun and Wang Jing, Jessica (2005) Influential Decision Factor of Counterfeit Consumers in Shijiazhuang City of China: A Logit Analysis. International Journal of Management and Entrepreneurship, 1 2: 160-178.

Author Safa, Mohammad Samaun
Wang Jing, Jessica
Title Influential Decision Factor of Counterfeit Consumers in Shijiazhuang City of China: A Logit Analysis
Journal name International Journal of Management and Entrepreneurship
ISSN 1823-3538
Publication date 2005
Year available 2005
Sub-type Article (original research)
Volume 1
Issue 2
Start page 160
End page 178
Total pages 19
Place of publication USA
Publisher Binary Research Centre
Language eng
Subject 150311 Organisational Behaviour
Abstract The policies implemented towards open-economy by the Chinese government encouraged adopting foreign technology or marketing techniques. Counterfeiting has been found to be an antagonistic consequence of the policy. The study has attempted to determine the socio-demographic attributes that influence the decision of buying counterfeit. Using convenience sampling technique 301 samples were collected. Descriptive statistics, non-parametric mean test, spearman correlation and logit analysis were employed to fulfill the objectives of the study. Most of the socio-demographic attributes were found to be significant in hastening the intension to buy counterfeit. The findings showed that the deceptive consumers are slightly older than the non-deceptive consumers though the non-deceptive consumers had lower education. The study recommended that motivational work and implementation of effective legal system could protect expansion of counterfeit marketing in the study area as well as in china.
Keyword Logit Analysis
Counterfeit product
china
logit model
influential factor
decision factor
Q-Index Code C1

Document type: Journal Article
Sub-type: Article (original research)
Collections: Excellence in Research Australia (ERA) - Collection
School of Agriculture and Food Sciences
 
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Created: Fri, 18 Dec 2009, 12:56:58 EST by Jacky Cribb on behalf of Faculty Of Nat Resources, Agric & Veterinary Sc