Reputation management in the Salvation Army: A narrative study

Middleton, S. (2009) Reputation management in the Salvation Army: A narrative study. Journal of Management Inquiry, 18 2: 145-157. doi:10.1177/1056492608330446

Author Middleton, S.
Title Reputation management in the Salvation Army: A narrative study
Journal name Journal of Management Inquiry   Check publisher's open access policy
ISSN 1056-4926
Publication date 2009-06
Year available 2009
Sub-type Article (original research)
DOI 10.1177/1056492608330446
Volume 18
Issue 2
Start page 145
End page 157
Total pages 13
Editor N. Phillips
M. Washington
Place of publication Thousand Oaks, California
Publisher Sage Publications
Collection year 2010
Language eng
Subject C1
150310 Organisation and Management Theory
970115 Expanding Knowledge in Commerce, Management, Tourism and Services
Abstract Leading theorists of the resource-based view (RBV) of the firm have argued that corporate reputation is an intangible resource for organizations. Despite this, there remains precious little research that documents how organizations manage their corporate reputations. This article presents a case study of Australia's most successful charity, The Salvation Army, and asks how it maintained an exemplary reputation despite allegations of sexual, mental, and physical abuse from children in its care during the period from the 1950s to 1970s? A strategy of narrative deconstruction is employed to make the argument that there are powerful underlying themes in The Salvation Army's narrative that protect the organization from reputational attack. It is argued that this narrative approach opens a new avenue for studying and understanding corporate reputations. A model of reputation management in The Salvation Army is developed from this analysis.
Keyword reputation management
Q-Index Code C1
Q-Index Status Confirmed Code

Document type: Journal Article
Sub-type: Article (original research)
Collections: 2010 Higher Education Research Data Collection
UQ Business School Publications
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Citation counts: TR Web of Science Citation Count  Cited 5 times in Thomson Reuters Web of Science Article | Citations
Scopus Citation Count Cited 7 times in Scopus Article | Citations
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Created: Mon, 30 Nov 2009, 16:01:21 EST by Karen Morgan on behalf of UQ Business School