Dependence in consumer behavior research: Exploring measurement

Cornwell, T. Bettina, Newton, Cameron and Lawson, Robert (2006) Dependence in consumer behavior research: Exploring measurement. Advances in Consumer Research, 33 1: 543-548.

Author Cornwell, T. Bettina
Newton, Cameron
Lawson, Robert
Title Dependence in consumer behavior research: Exploring measurement
Journal name Advances in Consumer Research   Check publisher's open access policy
ISSN 0098-9258
ISBN 978-0-915552-57-3
Publication date 2006
Sub-type Article (original research)
Volume 33
Issue 1
Start page 543
End page 548
Total pages 5
Place of publication Duluth, MN, United States
Publisher Association for Consumer Research
Collection year 2011
Language eng
Abstract This paper proposes that healthy, normal dependency is a construct that would be valuable in consumer behavior research. The area of family life cycle research has always considered the very important implications of the dependent child but other areas of normal dependency have not been examined. Based on a survey of 97 undergraduate students, a dependency scale having three factors: social, financial and physical; is shown to have some value in predicting several recent purchases.
Keyword Life-cycle
Q-Index Code C1
Q-Index Status Provisional Code
Institutional Status UQ

Document type: Journal Article
Sub-type: Article (original research)
Collections: ERA 2012 Admin Only
UQ Business School Publications
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Created: Sun, 29 Nov 2009, 00:06:41 EST