Empirical support for an item and relational conceptualization of sponsorship

Weeks, Clinton S., Cornwell, T. Bettina and Humphreys, Michael S. (2006). Empirical support for an item and relational conceptualization of sponsorship. In: Cornelia Pechmann and Linda L. Price, 33rd Annual Conference of the Association for Consumer Research, Antonio, TX, (312-313). 29 Sep-2 Oct 2005.

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Name Description MIMEType Size Downloads
Author Weeks, Clinton S.
Cornwell, T. Bettina
Humphreys, Michael S.
Title of paper Empirical support for an item and relational conceptualization of sponsorship
Conference name 33rd Annual Conference of the Association for Consumer Research
Conference location Antonio, TX
Conference dates 29 Sep-2 Oct 2005
Journal name Advances in Consumer Research, Vol 33   Check publisher's open access policy
Place of Publication United States
Publisher Association for Consumer Research
Publication Year 2006
Sub-type Fully published paper
ISBN 0915552574
9780915552573
ISSN 0098-9258
Editor Cornelia Pechmann
Linda L. Price
Volume 33
Start page 312
End page 313
Total pages 2
Language eng
Q-Index Code E1
Q-Index Status Provisional Code
Institutional Status UQ
Additional Notes Notes: "This volume includes reports of the 33rd Annual Conference of the Association for Consumer Research (ACR) held at the Crowne Plaza Hotel in San Antonio, Texas, September 29th - October 2nd 2005" --> predgovor.

Document type: Conference Paper
Collections: ERA 2012 Admin Only
School of Psychology Publications
 
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Created: Sun, 29 Nov 2009, 00:06:39 EST