A cautionary tale of a resort destination's self-inflicted crisis

Pike, Steven (2007) A cautionary tale of a resort destination's self-inflicted crisis. Journal of Travel and Tourism Marketing, 23 2-4: 73-82. doi:10.1300/J073v23n02_06

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Author Pike, Steven
Title A cautionary tale of a resort destination's self-inflicted crisis
Journal name Journal of Travel and Tourism Marketing   Check publisher's open access policy
ISSN 1054-8408
Publication date 2007
Sub-type Article (original research)
DOI 10.1300/J073v23n02_06
Volume 23
Issue 2-4
Start page 73
End page 82
Total pages 10
Place of publication Binghamton, N.Y.
Publisher Haworth Hospitality Press
Language eng
Subject 1505 Marketing
1506 Tourism
150603 Tourism Management
150604 Tourism Marketing
Abstract Rotorua was New Zealand's first tourism destination, rising to prominence a hundred years ago on the back of the central government's vision for a South Pacific spa to rival those of Europe. Government resources were used to develop and support Rotorua's infrastructure and tourism industry, like no other in the British Commonwealth, for the best part of the 20th century. By the 1980s however, Rotorua's tourism industry was in a crisis, and it is posited that the crisis was largely self-inflicted. The paper provides an historical summary of key events leading to tile crisis, and subsequent efforts to regain destination competitiveness through a public-private partnership. Written from the perspective of the CEO of the destination's inaugural regional tourism organisation charged with co-ordinating the marketing response to the crisis, the case provides a cautionary tale of how one destination's success as a destination has risen, fallen and risen in line with government intervention.
Keyword Tourism
Place management
Q-Index Code C1
Q-Index Status Provisional Code
Institutional Status Unknown

Document type: Journal Article
Sub-type: Article (original research)
Collections: Excellence in Research Australia (ERA) - Collection
UQ Business School Publications
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Citation counts: Scopus Citation Count Cited 1 times in Scopus Article | Citations
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Created: Wed, 18 Nov 2009, 14:35:48 EST by Margaret Pereira on behalf of Faculty of Business, Economics & Law