100% pure New Zealand

Pike, Steven (2008). 100% pure New Zealand. In Joseph Hair Jr., Bryan Lukas, Ken Miller, Robert Bush and David Ortinau (Ed.), Marketing research 2nd ed. (pp. 59-60) Sydney, Australia: McGraw-Hill.

Author Pike, Steven
Title of chapter 100% pure New Zealand
Title of book Marketing research
Place of Publication Sydney, Australia
Publisher McGraw-Hill
Publication Year 2008
Sub-type Other
Edition 2nd
ISBN 9780074716526
Editor Joseph Hair Jr.
Bryan Lukas
Ken Miller
Robert Bush
David Ortinau
Chapter number 2
Start page 59
End page 60
Total pages 2
Total chapters 20
Language eng
Subjects 1506 Tourism
150604 Tourism Marketing
1505 Marketing
Keyword Marketing research
Place marketing
Q-Index Code BX
Q-Index Status Provisional Code
Institutional Status Unknown
Additional Notes xix, 652 p. : col.ill.,maps. ; 25 cm. This is a case study in chapter 2 of the text, titled "Case study 2.1 100% Pure New Zealand".pp.59-60

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Created: Wed, 18 Nov 2009, 12:22:02 EST by Margaret Pereira on behalf of Faculty of Business, Economics & Law