Destination marketing: An integrated marketing communication approach

Pike, Steven Destination marketing: An integrated marketing communication approach. Oxford, U.K.: Butterworth-Heinemann, 2008.

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Name Description MIMEType Size Downloads
Author Pike, Steven
Title Destination marketing: An integrated marketing communication approach
Place of Publication Oxford, U.K.
Publisher Butterworth-Heinemann
Publication year 2008
Sub-type Other
ISBN 9780750686495
0750686499
Language eng
Start page 1
End page 406
Total number of pages 407
Collection year 2008
Year available 2008
Subjects 1506 Tourism
150604 Tourism Marketing
Keyword Tourism
Marketing
Place marketing
Q-Index Code AX
Q-Index Status Provisional Code
Institutional Status Unknown

 
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Created: Wed, 18 Nov 2009, 11:25:12 EST by Margaret Pereira on behalf of Faculty of Business, Economics & Law