The heart recovery marketing campaign: Destination recovery after a major bushfire in Australia's national capital

Armstrong, E. Kate and Ritchie, Brent W. (2010). The heart recovery marketing campaign: Destination recovery after a major bushfire in Australia's national capital. In Noel Scott, Eric Laws and Bruce Prideaux (Ed.), Safety and security in tourism : Recovery marketing after crises (pp. 175-190) Milton Park, Abingdon, Oxon ; New York: Routledge.

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Author Armstrong, E. Kate
Ritchie, Brent W.
Title of chapter The heart recovery marketing campaign: Destination recovery after a major bushfire in Australia's national capital
Title of book Safety and security in tourism : Recovery marketing after crises
Place of Publication Milton Park, Abingdon, Oxon ; New York
Publisher Routledge
Publication Year 2010
Sub-type Research book chapter (original research)
ISBN 0789037831
9780789037831
Editor Noel Scott
Eric Laws
Bruce Prideaux
Chapter number 14
Start page 175
End page 190
Total pages 15
Total chapters 20
Collection year 2011
Language eng
Subjects 1506 Tourism
1505 Marketing
Keyword Recovery marketing
Australia
Bushfire
National capital
Q-Index Code BX
Q-Index Status Confirmed Code
Institutional Status Non-UQ
Additional Notes This book was published as a special issue of the Journal of Travel & Tourism Marketing

Document type: Book Chapter
Collections: Non HERDC
UQ Business School Publications
 
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Created: Tue, 17 Nov 2009, 13:18:40 EST by Christine Ouslinis on behalf of School of Tourism