Event design and management

Getz, Donald (2008). Event design and management. In Bob Brotherton and Roy C. Wood (Ed.), The Sage handbook of hospitality management (pp. 518-537) Los Angeles; London: Sage Publications.

Author Getz, Donald
Title of chapter Event design and management
Title of book The Sage handbook of hospitality management
Place of Publication Los Angeles; London
Publisher Sage Publications
Publication Year 2008
Sub-type Other
ISBN 9781412900256
Editor Bob Brotherton
Roy C. Wood
Chapter number 24
Start page 518
End page 537
Total pages 19
Total chapters 24
Language eng
Subjects 1505 Marketing
1506 Tourism
Formatted Abstract/Summary
At last, a comprehensive, systematically organized Handbook which gives a reliable and critical guide to all aspects of one of the world's leading industries: the hospitality industry. The book focuses on key aspects of the hospitality management curriculum, research and practice bringing together leading scholars throughout the world. Each essay examines a theme or functional aspect of hospitality management and offers a critical overview of the principle ideas and issues that have contributed, and continue to contribute, within it. Topics include:

• The nature of hospitality and hospitality management

• The relationship of hospitality management to tourism, leisure and education provision

• The current state of development of the international hospitality business

• The core activities of food, beverage and accommodation management

• Research strategies in hospitality management

• Innovation and entrepreneurship trends

• The role of information technology

The SAGE Handbook of Hospitality Management constitutes a single, comprehensive source of reference which will satisfy the information needs of both specialists in the field and non-specialists who require a contemporary introduction to the hospitality industry and its analysis.
Keyword Hospitality industry
Handbooks and manuals
Q-Index Code BX
Q-Index Status Provisional Code
Institutional Status Unknown
Additional Notes Also Titled: Hospitality management

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Created: Thu, 12 Nov 2009, 12:47:44 EST by Margaret Pereira on behalf of Faculty of Business, Economics & Law