Relationship marketing during Rugby World Cup: A comparitive analysis of public and private sector sponsors

Stokes, Robyn (2005) Relationship marketing during Rugby World Cup: A comparitive analysis of public and private sector sponsors. International Journal of Sports Marketing and Sponsorship, 7 1: 49-56.


Author Stokes, Robyn
Title Relationship marketing during Rugby World Cup: A comparitive analysis of public and private sector sponsors
Journal name International Journal of Sports Marketing and Sponsorship   Check publisher's open access policy
ISSN 1464-6668
Publication date 2005-10
Sub-type Article (original research)
Volume 7
Issue 1
Start page 49
End page 56
Total pages 8
Place of publication London, England
Publisher International Marketing Reports
Language eng
Subject 15 Commerce, Management, Tourism and Services
1501 Accounting, Auditing and Accountability
1505 Marketing
1506 Tourism
1599 Other Commerce, Management, Tourism and Services
Keyword Marketing management
Sponsorship
Brand associations
Rugby World Cup
Sporting event
Q-Index Code C1
Additional Notes Published in association with the European Sponsorship Association.

Document type: Journal Article
Sub-type: Article (original research)
Collections: Excellence in Research Australia (ERA) - Collection
UQ Business School Publications
 
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Created: Wed, 11 Nov 2009, 12:15:20 EST by Rosalind Blair on behalf of Faculty of Business, Economics & Law