Tourism strategy making: Insights to the events tourism domain

Stokes, Robyn (2008) Tourism strategy making: Insights to the events tourism domain. Tourism Management, 29 2: 252-262. doi:10.1016/j.tourman.2007.03.014

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Author Stokes, Robyn
Title Tourism strategy making: Insights to the events tourism domain
Journal name Tourism Management   Check publisher's open access policy
ISSN 0261-5177
Publication date 2008-04
Sub-type Article (original research)
DOI 10.1016/j.tourman.2007.03.014
Open Access Status
Volume 29
Issue 2
Start page 252
End page 262
Total pages 11
Place of publication Exeter, England
Publisher Elsevier Science
Language eng
Subject 1506 Tourism
1505 Marketing
Abstract This research examines the strategy concept [Hax, A., Majluf, N. (1991). The strategy concept and process: A pragmatic approach. Englewood Cliffs, NJ: Prentice-Hall International] in tourism before exploring how different schools of strategy [Mintzberg, H. (1994b). The rise and fall of strategic planning. New York: Prentice-Hall] are applied in events tourism. It then investigates the stakeholder orientations of strategy makers in this domain. While reference to tourism planning is longstanding, ‘tourism strategy’ is often submerged in discussions of destination management and marketing. For this study, a two step, qualitative methodology involving convergent interviews [Dick, B. (1990). Convergent interviewing (3rd ed.). Chapel Hill, Queensland: Interchange] and multiple case research [Yin, R.K. (1993). Applications of case study research. (revised ed., Vol. 5) Newbury Park, CA: Sage Publications; Yin, R.K. (1994). Case study research: Design and methods. (2nd ed., Vol. 5) Thousand Oaks, CA: Sage Publications] across six Australian states/territories was adopted. Findings show that events tourism strategies of public sector events agencies (within or outside tourism bodies) are mostly reactive or proactive relative to emerging episodes/events. Among three strategy-making frameworks that reflect different stakeholder orientations, a corporate, market-led framework with limited stakeholder engagement was more prevalent than the community, destination-led or synergistic frameworks for strategy making.
Keyword Tourism
Tourism strategy
Events tourism
Stakeholder orientation
Q-Index Code C1
Q-Index Status Provisional Code

Document type: Journal Article
Sub-type: Article (original research)
Collections: Excellence in Research Australia (ERA) - Collection
UQ Business School Publications
 
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Citation counts: TR Web of Science Citation Count  Cited 30 times in Thomson Reuters Web of Science Article | Citations
Scopus Citation Count Cited 54 times in Scopus Article | Citations
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Created: Wed, 11 Nov 2009, 09:49:55 EST by Rosalind Blair on behalf of Faculty of Business, Economics & Law