Strategic marketing of events

Stokes, Robyn (2005). Strategic marketing of events. In Johnny Allen, William O'Toole, Ian McDonnell and Robert L. Harris (Ed.), Festival and special event management 3rd ed. (pp. 181-232) Brisbane, Australia: Wiley & Sons.

Author Stokes, Robyn
Title of chapter Strategic marketing of events
Title of book Festival and special event management
Place of Publication Brisbane, Australia
Publisher Wiley & Sons
Publication Year 2005
Sub-type Other
Edition 3rd
ISBN 047080470X
Editor Johnny Allen
William O'Toole
Ian McDonnell
Robert L. Harris
Chapter number 7
Start page 181
End page 232
Total pages 52
Total chapters 15
Language eng
Subjects 15 Commerce, Management, Tourism and Services
1505 Marketing
1503 Business and Management
BX
Keyword Sponsorship
Brand associations
Consumerism
Marketing management
Q-Index Code BX

 
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Created: Wed, 11 Nov 2009, 08:55:33 EST by Rosalind Blair on behalf of Faculty of Business, Economics & Law