Vision, image, reputation and relationships: Critical drivers in shaping an airport city

Stokes, Robyn (2008). Vision, image, reputation and relationships: Critical drivers in shaping an airport city. In T. C. Melewar and Elif Karaosmanoğlu (Ed.), Contemporary Thoughts on Corporate Branding and Corporate Identity Management (pp. 66-90) Basingstoke, England; New York, U.S.: Palgrave Macmillan.

Author Stokes, Robyn
Title of chapter Vision, image, reputation and relationships: Critical drivers in shaping an airport city
Title of book Contemporary Thoughts on Corporate Branding and Corporate Identity Management
Place of Publication Basingstoke, England; New York, U.S.
Publisher Palgrave Macmillan
Publication Year 2008
Sub-type Research book chapter (original research)
ISBN 9780230543140
0230543146
Editor T. C. Melewar
Elif Karaosmanoğlu
Chapter number 5
Start page 66
End page 90
Total pages 25
Total chapters 15
Language eng
Subjects 15 Commerce, Management, Tourism and Services
1505 Marketing
Keyword Corporate image
Branding marketing
Q-Index Code B1
Q-Index Status Provisional Code

 
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Created: Tue, 10 Nov 2009, 15:07:49 EST by Rosalind Blair on behalf of Faculty of Business, Economics & Law