Sensation seeking and the prediction of attitudes and behaviours of wine tourists

Galloway, Graeme, Mitchell, Richard, Getz, Donald, Crouch, Geoffrey and Ong, Ben (2008) Sensation seeking and the prediction of attitudes and behaviours of wine tourists. Tourism Management, 29 5: 950-966. doi:10.1016/j.tourman.2007.11.006

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Author Galloway, Graeme
Mitchell, Richard
Getz, Donald
Crouch, Geoffrey
Ong, Ben
Title Sensation seeking and the prediction of attitudes and behaviours of wine tourists
Journal name Tourism Management   Check publisher's open access policy
ISSN 0261-5177
Publication date 2008-10
Sub-type Article (original research)
DOI 10.1016/j.tourman.2007.11.006
Volume 29
Issue 5
Start page 950
End page 966
Total pages 17
Place of publication Exeter, U.K.
Publisher Elsevier Science
Language eng
Subject 1506 Tourism
15 Commerce, Management, Tourism and Services
Abstract Although socio-economic variables are commonly used for market segmentation and are widely applied in describing winery visitors, increasing awareness is evident in the literature that personality might also be useful for that purpose. The present study examined whether, compared with socio-economic variables (age, gender, education level, personal income, and household income), the personality variable sensation seeking adds to the ability to predict differences in various attitudes and behaviours of wine tourists. With the effects of the former controlled, sensation seeking was observed to be significantly related to spending on wine, and wine drinking, as well as to the frequency of visits to wineries and the number of activities engaged in at wineries, the use of the internet as a source of information about wineries, venturing off the beaten track during a visit to a wine region, and the strength of opportunity for learning, stimulation, or indulgence as incentives to visit a wine region. Sensation seeking was also observed to be significantly related to all but one of those variables when the effects of another variable which is receiving increasing attention as a means by which to characterize wine tourists, “involvement”, were controlled. The practical significance of the results for winery and wine region marketing and management is discussed, and several requirements for further research are identified.
Keyword Sensation seeking
Wine tourists
Consumer behaviour
Attitudes and behaviours
Q-Index Code C1
Q-Index Status Provisional Code
Institutional Status Unknown

Document type: Journal Article
Sub-type: Article (original research)
Collections: Excellence in Research Australia (ERA) - Collection
UQ Business School Publications
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Citation counts: TR Web of Science Citation Count  Cited 37 times in Thomson Reuters Web of Science Article | Citations
Scopus Citation Count Cited 56 times in Scopus Article | Citations
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Created: Tue, 10 Nov 2009, 14:54:18 EST by Margaret Pereira on behalf of Faculty of Business, Economics & Law