Facilitating a large scale collaborative venture (LSCV) project: An approach to economic growth based on a strategic marketing evaluation of the Multifunction Polis Project (1987 - 1990)

Briggs, Maxwell James (2004). Facilitating a large scale collaborative venture (LSCV) project: An approach to economic growth based on a strategic marketing evaluation of the Multifunction Polis Project (1987 - 1990) PhD Thesis, School of Economics, The University of Queensland.

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Author Briggs, Maxwell James
Thesis Title Facilitating a large scale collaborative venture (LSCV) project: An approach to economic growth based on a strategic marketing evaluation of the Multifunction Polis Project (1987 - 1990)
School, Centre or Institute School of Economics
Institution The University of Queensland
Publication date 2004
Thesis type PhD Thesis
Total pages 345
Language eng
Subjects 310103 Urban and Regional Planning
Formatted abstract This study is fundamentally about how governments and business in Australian have approached development initiatives and it represents a search for ways to improve this approach. The thesis nominates large scale projects which involve collaboration between government and the private sector (termed: large scale collaborative venture - LSCV) as one aspect of competing in the modem global economy. It subsequently pursues the research proposition - that a LSCV can be effectively facilitated by following a theory based process model employing strategic marketing theory and concepts, In justifying this proposition, this study outlines an approach to managing such ventures involving government and business participants that may possibly enhance Australia's success in managing such ventures and thereby, help Australia to compete more successfully in this aspect of global competition. A set of inherent questions guide the approach of this thesis:

• What theory underlies successful business management?
• How is this theory utilised in successful planning and implementation?
• What is the process in business through which organisational, planning, implementation and management decisions are made?
• How are various areas of theory integrated in this process?
• Can this process apply effectively to a LSCV and if so, how?

The following research objectives were subsequently compiled and, with reference to grounded theory and action research methodology, provide the basis for the design and methodology of this thesis:

1. Identify and document the activities and arrangements evident in a LSCV.
2. Identify and document the elements of theory from the literature which constitute good business practice relevant to the research situation.
3. Develop a model of effective business practice (consistent with the information produced for objective 2.
4. Develop the basis for an evaluation of the research situation.
5. Evaluate the activities and arrangements evident in the planning and implementation of an LSCV.

A summary of the background factors relating to Australia's society and economy introduce the study. In particular, Australia's industry development concerns in the period 1960 - 1990 and attempts made to find a strategy and direction for the development of a broader, more substantial industry base for the nation are outlined. It is with reference to this situation that an initial question is raised: How can Australia effectively compete in the global economy? and consequently, LSCVs are nominated as one aspect of competition that is the focus of this research.

It is proposed that major projects fail possibly because of flaws in their management and that they may not follow a rational process. Research is undertaken to understand the research situation by documenting the activities and processes involved in the planning and implementation of a case representative of such major projects. The Multifunction Pohs feasibility study (1987-1990) is selected as the case study representative of a LSCV and one which emerged in the Australian context described initially. This represents the initial research component of the thesis wherein the issues, implications, problems and initiatives associated with an LSCV are evident.

The thesis proposes that the problems inherent in the case could be effectively addressed by a more rigorous process — a process that could be identified from the examination of theoretic literature. Through reference to relevant literature, it identifies practices successfully used in corporate planning and management in the way they develop and implement their programs and projects. An idealistic scenario is developed with reference to the literature and an evaluation is subsequently undertaken based on a comparison of the case and the scenario.

This thesis makes several contributions in addition to addressing the research question and associated objectives, including the value of the comprehensive account of the MFP and secondly, and the demonstration of strategic marketing practices beyond the corporation, in a higher and more complex context. It also identifies a myriad of issues, implications and potential applications that may induce further research.
Keyword City planning -- Australia.
Multifunction polis.
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