Preschool children's persuasion knowledge: The contribution of theory of mind

McAlister, A. and Cornwell, T. B. (2009) Preschool children's persuasion knowledge: The contribution of theory of mind. Journal of Public Policy & Marketing, 28 2: 175-185. doi:10.1509/jppm.28.2.175


Author McAlister, A.
Cornwell, T. B.
Title Preschool children's persuasion knowledge: The contribution of theory of mind
Journal name Journal of Public Policy & Marketing   Check publisher's open access policy
ISSN 0743-9156
1547-7207
Publication date 2009
Year available 2009
Sub-type Article (original research)
DOI 10.1509/jppm.28.2.175
Volume 28
Issue 2
Start page 175
End page 185
Total pages 11
Editor Hill, R. P.
Cooley, F.
Place of publication Birmingham, A. L., U.S.
Publisher American Marketing Association
Collection year 2010
Language eng
Subject C1
150506 Marketing Theory
160510 Public Policy
170102 Developmental Psychology and Ageing
910403 Marketing
970117 Expanding Knowledge in Psychology and Cognitive Sciences
Abstract Two studies investigate the influence of developmental variables on the emergence of persuasion knowledge in children ages three to five years. Theory of mind (a form of social development) consistently explains a significant amount of variance in children's persuasion knowledge. Theory of mind is a well-researched variable in the developmental psychology literature. This form of social development enables a child to understand the mental states of others and to use that mental state understanding to predict others' future behavior. The results of the current study indicate that before theory-of-mind development, children are unable to recognize persuasion in advertising, most likely because they cannot think about the intentions of the advertiser. The findings are important to the development of child consumer literacy and contribute to the extant literature by demonstrating that developmental factors can explain how persuasion knowledge develops. The authors discuss theoretical, practical, and public policy implications.
Keyword Persuasion knowledge
Advertising
Theory of mind
Preschool
Children
Q-Index Code C1
Q-Index Status Confirmed Code

Document type: Journal Article
Sub-type: Article (original research)
Collections: 2010 Higher Education Research Data Collection
UQ Business School Publications
 
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Citation counts: TR Web of Science Citation Count  Cited 16 times in Thomson Reuters Web of Science Article | Citations
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Created: Thu, 29 Oct 2009, 12:50:13 EST by Karen Morgan on behalf of UQ Business School