Untapped potential: Cultural sensitivity-Islamic persuasive communication in health promotion programs

Ahmad, Mohd Khairie and Harrison, John (2007). Untapped potential: Cultural sensitivity-Islamic persuasive communication in health promotion programs. In: Proceedings of: The Global Communication and Development Conference. Global Communication and Development Conference, Shanghai, China, (1-21). 16-21 October 2007.

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Author Ahmad, Mohd Khairie
Harrison, John
Title of paper Untapped potential: Cultural sensitivity-Islamic persuasive communication in health promotion programs
Conference name Global Communication and Development Conference
Conference location Shanghai, China
Conference dates 16-21 October 2007
Convener Global Communication Association
Proceedings title Proceedings of: The Global Communication and Development Conference
Publication Year 2007
Sub-type Fully published paper
ISBN not found
Start page 1
End page 21
Total pages 21
Language eng
Abstract/Summary The development of the health communication field has been paralleled with the appreciation of the importance of the social and cultural context in understanding health, health behaviour and health communication. This argues both for a shift in methods and a shift in the theoretical and philosophical approaches underpinning these methods. A lack of understanding of Muslims and their cultural and religious tradition contributes to potential conflicts in health promotion. Thus, this paper suggests the use of Islamic values and elements in developing a communication strategy for promoting health behavioural change. This paper has three objectives: (1) to briefly review the research on cultural sensitivity factors with specific focus on religious factors in health communication; (2) to identify the most promising explanatory mechanism for faith-based (Islamic) communication persuasion in health promotion, with particular attention to the relationship between religious factors and health behaviour; and (3) to critique previous work on Islamic communication and health, pointing out potential and promising new research directions in health promotion. These insights may contribute to further development of health promotion strategies for Muslims in Islamic nations as well as Muslim communities in non-Islamic nations through the inter-culturalisation process.
Subjects 200101 Communication Studies
111712 Health Promotion
220405 Religion and Society
Keyword Health communication
Islamic health communication
Cultural sensitivity in health communication
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Additional Notes Originally presented as "Potential untapped: Cultural sensitivity-Islamic persuasive communication in health promotion program" during "Theme V:Cross-Cultural Communication Studies (1)"

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Created: Sat, 03 Oct 2009, 21:21:36 EST by Mr Mohd Ahmad on behalf of School of Journalism and Communication