Investigating TAM across cultures and systems

McCoy, S. and Heales, J. (2009). Investigating TAM across cultures and systems. In: AMCIS 2009 Proceedings. 15th Americas Conference on Information Systems AMCIS 2009, San Francisco, California, (). 6-9 August, 2009.

Author McCoy, S.
Heales, J.
Title of paper Investigating TAM across cultures and systems
Conference name 15th Americas Conference on Information Systems AMCIS 2009
Conference location San Francisco, California
Conference dates 6-9 August, 2009
Proceedings title AMCIS 2009 Proceedings
Journal name 15th Americas Conference on Information Systems 2009, AMCIS 2009
Place of Publication Toronto, Canada
Publisher Association for Information Systems
Publication Year 2009
Year available 2009
Sub-type Fully published paper
ISBN 9781615675814
Volume 3
Issue Paper 238
Total pages 1
Collection year 2010
Language eng
Abstract/Summary This research in progress project emanates from work done examining the effect that national culture has on the adoption of instant messaging (IM). TAM was used to measure the effects that culture has on IM adoption, and our hypothesized theoretical effects on the TAM constructs of PU and PEU were supported empirically. However, the TAM relationship of PUàBI was not significant in any of the data samples. Surprised by the lack of support for this relationship given the high degree of support for elements of the TAM model in the literature, we conducted a series of focus groups to determine why unsatisfactory results were obtained. Based on these focus groups, a new study has been designed to test TAM across various levels of complex systems.
Subjects 970108 Expanding Knowledge in the Information and Computing Sciences
1503 Business and Management
Keyword critical realism
problem structure
domain-specific theory
structured, structurable, and unstructured research methods
Q-Index Code EX
Q-Index Status Provisional Code
Additional Notes Electronic proceedings published on AISeL. The Association for Information Systems Electronic Library (AISeL) is a repository for AIS-related journals and AIS conference proceedings. Non-AIS members can access bibliographic information, while current AIS members have full text access.

Document type: Conference Paper
Collection: UQ Business School Publications
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Created: Thu, 24 Sep 2009, 15:44:50 EST by Karen Morgan on behalf of UQ Business School