The film producer as the long-stay business tourist: Rethinking film and tourism from a Gold Coast perspective

Ward, Susan and O'Regan, Tom (2009) The film producer as the long-stay business tourist: Rethinking film and tourism from a Gold Coast perspective. Tourism Geographies, 11 2: 214-232. doi:10.1080/14616680902827175

Author Ward, Susan
O'Regan, Tom
Title The film producer as the long-stay business tourist: Rethinking film and tourism from a Gold Coast perspective
Journal name Tourism Geographies   Check publisher's open access policy
ISSN 1461-6688
Publication date 2009-05-01
Sub-type Article (original research)
DOI 10.1080/14616680902827175
Volume 11
Issue 2
Start page 214
End page 232
Total pages 19
Editor Alan A. Lew
Place of publication Milton Park, Abingdon, Oxon, U.K.
Publisher Routledge
Collection year 2010
Language eng
Subject C1
950204 The Media
200104 Media Studies
190204 Film and Television
Formatted abstract
Studies of the connection between film and tourism have tended to foreground film-induced tourism whether as a consequence of films being made in particular locations or as arguments for encouraging film production activity in a particular location. In both cases film production is seen to be beneficial for the ancillary benefits it creates in terms of destination awareness. In this article, however, we suggest that film-induced tourism is a somewhat limited way of perceiving the relationship between film production, tourism and place. By focusing on the example of the Gold Coast, we argue that the provision of film and television production services to ‘footloose’ producers is approached here as a form of tourism alongside other niche tourism markets. In this context, film production becomes another tourism business segment to be pitched to, catered for, with special requirements that need to be met. Furthermore there are significant synergies between tourism and the servicing of international film production, beyond film-induced tourism. This is apparent in the sharing of expertise and infrastructure; in the way that place identities as tourist destinations are critical to the branding of places as production locations; for the opportunities presented by significant tourism and leisure economies for retaining a flexible workforce that can accommodate the fly-in-fly-out nature of film and television production. It is our argument that where the Gold Coast is concerned, tourism has been a central partner in the development of the Gold Coast as a greenfield production location.
Keyword Film-induced tourism
Destination branding
Theme parks
Production services
Flexible workforce
Q-Index Code C1
Q-Index Status Confirmed Code
Institutional Status UQ
Additional Notes Special Issue: "Tourism Development and Perceptions in Australia and Canada". Abstract only in French and German.

Document type: Journal Article
Sub-type: Article (original research)
Collections: 2010 Higher Education Research Data Collection
ERA 2012 Admin Only
School of Communication and Arts Publications
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Citation counts: TR Web of Science Citation Count  Cited 6 times in Thomson Reuters Web of Science Article | Citations
Scopus Citation Count Cited 12 times in Scopus Article | Citations
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Created: Thu, 03 Sep 2009, 08:12:15 EST by Mr Andrew Martlew on behalf of School of Communication and Arts