Examining the unintended consequences of marketing

Fry, Marie-Louise and Polonsky, Michael Jay (2004) Examining the unintended consequences of marketing. Journal of Business Research, 57 11: 1303-1306. doi:10.1016/S0148-2963(03)00073-0

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Author Fry, Marie-Louise
Polonsky, Michael Jay
Title Examining the unintended consequences of marketing
Journal name Journal of Business Research   Check publisher's open access policy
ISSN 0148-2963
Publication date 2004-11
Sub-type Article (original research)
DOI 10.1016/S0148-2963(03)00073-0
Volume 57
Issue 11
Start page 1303
End page 1306
Total pages 4
Editor M-L. Fry
M. Polonsky
Place of publication New York
Publisher Elsevier-North Holland
Language eng
Subject 150506 Marketing Theory
Formatted abstract
While many firms engage in successful marketing activities with outcomes beneficial for both the firm and its stakeholders, a number of situations occur where these successful outcomes impact in an unanticipated negative fashion on consumers, society and other stakeholders.
This article examines the importance of firms evaluating the entire network of exchanges.
Such evaluations of the firm and other stakeholders are steps toward ensuring that any unintended consequences of marketing activities are not only considered but are also appropriately addressed.
Keyword Marketing
Exchange
Unintended consequences
Stakeholder relationships
Public policy
Q-Index Code C1
Q-Index Status Provisional Code
Institutional Status Unknown

Document type: Journal Article
Sub-type: Article (original research)
Collections: Excellence in Research Australia (ERA) - Collection
UQ Business School Publications
 
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Citation counts: TR Web of Science Citation Count  Cited 21 times in Thomson Reuters Web of Science Article | Citations
Scopus Citation Count Cited 30 times in Scopus Article | Citations
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Created: Fri, 03 Apr 2009, 15:53:49 EST by Maria Campbell on behalf of Library Corporate Services