Beyond the manufacturing mindset: Development of the professional service firm innovation (PSFI) scale

Hogan, S. J., McColl-Kennedy, J. R., Soutar, G. N. and Sweeney, J. C. (2008). Beyond the manufacturing mindset: Development of the professional service firm innovation (PSFI) scale. In: Spanjaard, D., Denize, S. and Sharma, N., Australian and New Zealand Marketing Academy Conference 2008: Marketing: Shifting the Focus from Mainstream to Offbeat. Australian and New Zealand Marketing Academy (ANZMAC 2008), Sydney, Australia, (1-6). 1-3 December 2008.

Author Hogan, S. J.
McColl-Kennedy, J. R.
Soutar, G. N.
Sweeney, J. C.
Title of paper Beyond the manufacturing mindset: Development of the professional service firm innovation (PSFI) scale
Conference name Australian and New Zealand Marketing Academy (ANZMAC 2008)
Conference location Sydney, Australia
Conference dates 1-3 December 2008
Convener School of Marketing, University of Western Sydney
Proceedings title Australian and New Zealand Marketing Academy Conference 2008: Marketing: Shifting the Focus from Mainstream to Offbeat
Place of Publication Sydney, Australia
Publisher ANZMAC
Publication Year 2008
Year available 2008
Sub-type Fully published paper
Open Access Status
ISBN 186308 144 5
Editor Spanjaard, D.
Denize, S.
Sharma, N.
Start page 1
End page 6
Total pages 6
Collection year 2009
Language eng
Abstract/Summary The paper presents a new scale (termed the PSFI) for measuring professional service firm innovation. The scale, which was developed through a rigorous multi-stage scale development process, identified three innovation dimensions that were termed client-centred solutions, marketing strategy and technology innovation. The final 13-item scale provides an economical way to examine innovation in professional service firms and can be more easily included in larger surveys than previous longer scales.
Subjects E1
1505 Marketing
910403 Marketing
Q-Index Code E1
Q-Index Status Confirmed Code

 
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Created: Mon, 09 Feb 2009, 17:58:43 EST by Karen Morgan on behalf of UQ Business School