Marketing the gift: Jonson, multiple patronage, and strategic exchange

Scott, A. V. (2003) Marketing the gift: Jonson, multiple patronage, and strategic exchange. Parergon, 20 2: 135-159.

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Name Description MIMEType Size Downloads
Author Scott, A. V.
Title Marketing the gift: Jonson, multiple patronage, and strategic exchange
Journal name Parergon   Check publisher's open access policy
ISSN 0313-6221
Publication date 2003
Sub-type Article (original research)
Open Access Status Not Open Access
Volume 20
Issue 2
Start page 135
End page 159
Total pages 25
Editor A. Lynch
A. Scoit
Place of publication Crawley, W.A., Australia
Publisher Australian and New Zealand Association for Medieval and Early Modern Studies
Language eng
Abstract Challenging the notion that gift and commodity economies were mutually exclusive in the early modern period, this article takes a fresh look at Jonson's negotiation of systems of aristocratic patronage. Examining literary gifts which were given to more than one recipient, and for the purposes of extracting multiple rewards, the article suggests that when poets such as Jonson strategically denied the self-interest of literary gifts, it was, in fact, a particular strategy for inducing competitive recompense. Jonson's writing combined and exploited gift ethics and market principles; in this way the poet strove to make a living as a professional writer at the same time as he asserted himself as the author of a classicalbodyof Workes.
Q-Index Code C1
Q-Index Status Provisional Code
Institutional Status Unknown

Document type: Journal Article
Sub-type: Article (original research)
Collections: Excellence in Research Australia (ERA) - Collection
School of Communication and Arts Publications
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