Critical success factors for wine tourism regions: A demand analysis

Getz, Donald and Brown, Graham (2006) Critical success factors for wine tourism regions: A demand analysis. Tourism management, 27 1: 146-158. doi:10.1016/j.tourman.2004.08.002

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Author Getz, Donald
Brown, Graham
Title Critical success factors for wine tourism regions: A demand analysis
Journal name Tourism management   Check publisher's open access policy
ISSN 0261-5177
Publication date 2006-02
Year available 2006
Sub-type Article (original research)
DOI 10.1016/j.tourman.2004.08.002
Volume 27
Issue 1
Start page 146
End page 158
Total pages 13
Place of publication Exeter, England
Publisher Elsevier Science
Language eng
Subject 150603 Tourism Management
15 Commerce, Management, Tourism and Services
1506 Tourism
Abstract Exploratory research was undertaken to examine the level and characteristics of demand for long-distance wine tourism among wine consumers located far from wine regions. In this paper specific attention is given to the importance attached by wine consumers to various destination and trip attributes when deciding upon a wine tourism experience. A convenience sample of 161 wine consumers in Calgary, Canada, provided data for a factor analysis that reveals the core wine-related features, in relationship to general destination appeal and cultural products. It was determined that highly motivated, long-distance wine tourists prefer destinations offering a wide range of cultural and outdoor attractions. These preferences are compared to previous studies of critical success factors according to wine and tourism-industry personnel, and to the general literature on wine and food tourism. Implications are drawn for wine tourism theory, and practical implications are drawn for the development and marketing of wine tourism destinations.
Keyword Wine tourism demand
Destination attractiveness
Critical success factors for destination development
Wine tourism theory
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Q-Index Code C1
Q-Index Status Provisional Code
Institutional Status Unknown

Document type: Journal Article
Sub-type: Article (original research)
Collections: Excellence in Research Australia (ERA) - Collection
UQ Business School Publications
 
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Citation counts: TR Web of Science Citation Count  Cited 103 times in Thomson Reuters Web of Science Article | Citations
Scopus Citation Count Cited 171 times in Scopus Article | Citations
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Created: Fri, 23 Jan 2009, 12:56:10 EST by Marianne Steentsma on behalf of Faculty of Business, Economics & Law