Event studies: Theory, research and policy for planned events

Getz, Donald Event studies: Theory, research and policy for planned events. Amsterdam, Netherlands: Elsevier Butterworth-Heinemann, 2007.

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Author Getz, Donald
Title Event studies: Theory, research and policy for planned events
Place of Publication Amsterdam, Netherlands
Publisher Elsevier Butterworth-Heinemann
Publication year 2007
Sub-type Other
ISBN 9780750669597
0750669594
Language eng
Start page 1
End page 442
Total number of pages 442
Subjects 150604 Tourism Marketing
15 Commerce, Management, Tourism and Services
1506 Tourism
Formatted Abstract/Summary
Many books exist on various aspects of event management, reflecting growing academic and professional interest, but there has not been a book written on Event Studies until now. As the event management field expands, there is a growth in demand for advanced texts, particularly with a multidisciplinary research and theoretical orientation. Event Studies is the first text to embrace this new direction in the field of event management, providing:

* Students and practitioners with an explanation of why planned events are important from a social/cultural, economic and environmental perspective.
* Readers with an understanding of how various disciplines and other professional fields view planned events, and the contributions they make to understanding events.
* Research students with a detailed evaluation of research issues and challenges, and of methodologies and theories applicable to event studies. The bibliography is extensive and numerous research examples are provided.
* Professionals with a tool to expand their knowledge well beyond the art and science of producing events to include the philosophical and scientific foundations of event studies.

For the event management student, and for professionals, Event Studies provides the necessary body of knowledge and theoretical /methodological underpinnings on the subject of planned events.
Copyright © 2007, Elsevier Ltd. All rights reserved
Keyword Special events - management
Special events - industry
Q-Index Code AX
Q-Index Status Provisional Code
Institutional Status Unknown

 
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Created: Fri, 23 Jan 2009, 10:35:57 EST by Ms Julie Anne Hansen on behalf of Faculty of Business, Economics & Law