Segmenting overseas golf tourists by the concept of specialization

Kim, Samuel Seongseop, Kim, Jae Hak and Ritchie, Brent W. (2008) Segmenting overseas golf tourists by the concept of specialization. Journal of Travel and Tourism Marketing, 25 2: 199-217. doi:10.1080/10548400802402958

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Author Kim, Samuel Seongseop
Kim, Jae Hak
Ritchie, Brent W.
Title Segmenting overseas golf tourists by the concept of specialization
Journal name Journal of Travel and Tourism Marketing   Check publisher's open access policy
ISSN 1540-7306
1054-8408
Publication date 2008
Sub-type Article (original research)
DOI 10.1080/10548400802402958
Volume 25
Issue 2
Start page 199
End page 217
Total pages 19
Editor K. Chon
Place of publication New York, USA
Publisher Haworth Hospitality Press
Collection year 2009
Language eng
Subject 150604 Tourism Marketing
C1
909902 Recreational Services
Abstract A main goal of this study was to use the concept of specialization to segment and better understand Korean overseas golf holiday tourists' demographics, motivations, overseas golf tourism destination attributes, and preference for overseas golf tourism destination attributes. A total of 424 questionnaires were collected and 370 questionnaires were used for further statistical analysis. According to results of data analyses, the advanced segment was more likely to be motivated by the quality of overseas golf resorts and other benefits (such as business opportunities), compared to the beginner and intermediate segments. The beginner group was more likely to be a company employee or housewife who earn the least at between US$35,000-US$50,000 per annum, travel on full package tours, use information from family or relatives, and have a stronger preference for the Philippines or China as golf destinations. The study's results showed potential benefits using the concept of specialization in a sport tourism setting even though the concept has been popularly applied in the outdoor setting.
Keyword Specialization
golf tourism
segmentation
destination
Q-Index Code C1
Q-Index Status Confirmed Code

Document type: Journal Article
Sub-type: Article (original research)
Collections: 2009 Higher Education Research Data Collection
Excellence in Research Australia (ERA) - Collection
UQ Business School Publications
 
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Citation counts: TR Web of Science Citation Count  Cited 5 times in Thomson Reuters Web of Science Article | Citations
Scopus Citation Count Cited 14 times in Scopus Article | Citations
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Created: Wed, 07 Jan 2009, 12:02:43 EST by Claire Shuter on behalf of School of Tourism