Motivations and satisfactions of Taiwanese tourists who visit Australia: An exploratory study

Kao, M. C., Patterson, I., Scott, N. and Li, C. K. (2008) Motivations and satisfactions of Taiwanese tourists who visit Australia: An exploratory study. Journal of Travel and Tourism Marketing, 24 1: 17-33. doi:10.1300/J073v24n01_02

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Author Kao, M. C.
Patterson, I.
Scott, N.
Li, C. K.
Title Motivations and satisfactions of Taiwanese tourists who visit Australia: An exploratory study
Journal name Journal of Travel and Tourism Marketing   Check publisher's open access policy
ISSN 1054-8408
1540-7306
Publication date 2008
Sub-type Article (original research)
DOI 10.1300/J073v24n01_02
Volume 24
Issue 1
Start page 17
End page 33
Total pages 17
Editor K. S. Chon
Place of publication New York, U.S.A.
Publisher Routledge
Collection year 2009
Language eng
Subject C1
900399 Tourism not elsewhere classified
150603 Tourism Management
Abstract This study explores the motivations of Taiwanese visitors to Australia and investigates the satisfactions they received from their visit. The study uses a push and pull approach to find 17 push motivations and 18 pull motivations for travel. 'Travelling around the world' was found to be the most important push factor, while 'sunshine and scenery' was regarded as the most important pull factor. An importance and performance analysis (IPA) using factors of motivations was applied to investigate the differences between the importance and performance of these motivations. Most motivation factors were delivered before and after the visit. Among the negative satisfactions, Taiwanese visitors felt that the price of goods was high, the destination did not provide good value for money, and the food was not varied enough. Several recommendations were provided for both Australian and Taiwanese tourism managers and authorities.
Keyword Travel motivation
Push and pull
Australia
Taiwan
IPA
Q-Index Code C1
Q-Index Status Confirmed Code

Document type: Journal Article
Sub-type: Article (original research)
Collections: 2009 Higher Education Research Data Collection
Excellence in Research Australia (ERA) - Collection
UQ Business School Publications
 
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Citation counts: TR Web of Science Citation Count  Cited 19 times in Thomson Reuters Web of Science Article | Citations
Scopus Citation Count Cited 25 times in Scopus Article | Citations
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Created: Tue, 06 Jan 2009, 10:11:26 EST by Claire Shuter on behalf of School of Tourism