Japanese Consumer Co-operatives - A Market Entry Opportunity for Queensland Fresh Horticultural Produce

Ada, Richard Laird (2003). Japanese Consumer Co-operatives - A Market Entry Opportunity for Queensland Fresh Horticultural Produce MPhil Thesis, Natural and Rural Systems Management, University of Queensland.

       
Attached Files (Some files may be inaccessible until you login with your UQ eSpace credentials)
Name Description MIMEType Size Downloads
n01front.pdf n01front.pdf application/pdf 28.85KB 3
n02whole.pdf n02whole.pdf application/pdf 552.01KB 7
Author Ada, Richard Laird
Thesis Title Japanese Consumer Co-operatives - A Market Entry Opportunity for Queensland Fresh Horticultural Produce
School, Centre or Institute Natural and Rural Systems Management
Institution University of Queensland
Publication date 2003
Thesis type MPhil Thesis
Supervisor Associate Professor Anthony Dunne
Subjects 340201 Agricultural Economics
Abstract/Summary It is important that Queensland horticultural producers develop export capacity. Production is increasing and Australia has a relatively small domestic market. Export also provides a means to diversify as a risk management strategy and to arrest the income decline from existing markets. This research provides Queensland horticultural producers with a practical example of how the principles of supply chain management and relationship marketing may be applied to successfully access a new export market – the Japanese consumer co-operatives. The thesis examines the theories of relationship marketing and supply chain management and proposes that these constructs provide a suitable format for the development of trading relationships between Queensland producers and Japanese consumer co-operatives. Based on surveys of the co-operatives, the thesis outlines the specific philosophical and operational issues for the co-operatives which impact on their use of imported fruit and vegetables, and identifies direct supply from producers to consumers (sanchoku) as a potential strategy for gaining market entry. Key success factors are developed from the survey data and applied to a case study of a Queensland asparagus company and a mid-sized Japanese co-operative. The development of the business relationship and supply chain is chronicled for the case study firms. The dissertation concludes with observations from the case study and the co-operative survey, providing valuable insights into the strategies required by Queensland firms to build lasting relationships and profitable supply chains into Japanese consumer co-operatives.
Keyword Japan
consumer co-operatives
case study
relationship marketing
supply chain management
horticulture
international trade
market access
market entry strategy

 
Citation counts: Google Scholar Search Google Scholar
Created: Fri, 21 Nov 2008, 17:23:40 EST