A capability-based model of service innovation and sustained competitive advantage

Weerawardena, J. (1999). A capability-based model of service innovation and sustained competitive advantage. In: J. R. McColl-Kennedy, A. Rowe, M. Hume and E. Manners, Proceedings of the International Services Marketing Conference /99: Unlocking the secrets to service success: Innovative thinking in technology, relationship management and the human interface. International Services Marketing Conference '99, Univ.of Qld, (48-50). April 5-7, 1999.

Author Weerawardena, J.
Title of paper A capability-based model of service innovation and sustained competitive advantage
Conference Paper Type Fully Published Paper
Conference name International Services Marketing Conference '99
Conference location Univ.of Qld
Conference dates April 5-7, 1999
Proceedings title Proceedings of the International Services Marketing Conference /99: Unlocking the secrets to service success: Innovative thinking in technology, relationship management and the human interface
Editor J. R. McColl-Kennedy
A. Rowe
M. Hume
E. Manners
Place published Brisbane
Publisher Graduate Sch. of Management
Publication date 1999
Volume number I
Start page 48
End page 50
Total pages 3
Collection year 1999
Language eng
Subjects E3
350204 Marketing and Market Research
720401 Marketing
Q-Index Code E3

Document type: Conference Paper
Sub-type: Fully Published Paper
Collection: UQ Business School Publications
 
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Created: Fri, 06 Jun 2008, 15:56:08 EST