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A capability-based model of service innovation and sustained competitive advantage
Weerawardena, J. (1999). A capability-based model of service innovation and sustained competitive advantage. In: J. R. McColl-Kennedy, A. Rowe, M. Hume and E. Manners, Proceedings of the International Services Marketing Conference /99: Unlocking the secrets to service success: Innovative thinking in technology, relationship management and the human interface. International Services Marketing Conference '99, Univ.of Qld, (48-50). April 5-7, 1999.
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| Author(s) |
Weerawardena, J.
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| Title of paper |
A capability-based model of service innovation and sustained competitive advantage
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| Conference name |
International Services Marketing Conference '99
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| Conference location |
Univ.of Qld
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| Conference dates |
April 5-7, 1999
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| Proceedings title |
Proceedings of the International Services Marketing Conference /99: Unlocking the secrets to service success: Innovative thinking in technology, relationship management and the human interface
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| Editor(s) |
J. R. McColl-Kennedy
A. Rowe
M. Hume
E. Manners
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| Place published |
Brisbane
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| Publisher |
Graduate Sch. of Management
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| Publication date |
1999
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| Volume number |
I
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| Start page |
48
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| End page |
50
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| Total pages |
3
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| Collection year |
1999
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| Language |
eng
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| Subjects |
E3
350204 Marketing and Market Research
720401 Marketing
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