Australian marketing planning practices

Kiel, Geoffrey C., McVey, Phillip and McColl-Kennedy, Janet R. Australian marketing planning practices. St Lucia: Department of Management, The University of Queensland, 1985.

Document type: Book
Collection: UQ Business School Publications

Author(s) Kiel, Geoffrey C.
McVey, Phillip
McColl-Kennedy, Janet R.
Title Australian marketing planning practices
Place of Publication St Lucia
Publisher Department of Management, The University of Queensland
Publication year 1985
ISBN 0867761768
Total pages 39
Subjects 350204 Marketing and Market Research
Additional Notes Management review (University of Queensland. Dept. of Management) ; 3.
 
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