The ambiguities and contradictions of this book are enormous. At the heart is the question of audience. The audience for rugby books in Aotearoa/New Zealand is a hard one to identify. McConnell seems to have recognised this problem of audience in preparing this book, but he has not, alas, cracked the issue. As a result, Inside the All Blacks is a wasted opportunity. Instead, in trying to address the contradictions of the audience for rugby books, McConnell has responded by writing in a style that complicates the contradictions. Equally importantly, McConnell appears as a beholden and unwilling to offend interloper in his own text.