Projected and perceived image of Spain as a tourist destination for British Travellers

Andreu, L., Bigne, J. E. and Cooper, C. P. (2000) Projected and perceived image of Spain as a tourist destination for British Travellers. Journal of Travel and Tourism Marketing, 9 4: 47-67. doi:10.1300/J073v09n04_03


Author Andreu, L.
Bigne, J. E.
Cooper, C. P.
Title Projected and perceived image of Spain as a tourist destination for British Travellers
Journal name Journal of Travel and Tourism Marketing   Check publisher's open access policy
ISSN 1540-7306
1054-8408
Publication date 2000
Sub-type Article (original research)
DOI 10.1300/J073v09n04_03
Open Access Status
Volume 9
Issue 4
Start page 47
End page 67
Total pages 21
Editor K. S. Chon
Place of publication New York, NY, United States
Publisher Haworth Hosp Press
Collection year 2000
Language eng
Subject C1
350508 Tourism Marketing
710500 Tourism
Abstract This paper discusses the concept of tourist destination image, and in particular the relationship between the perceived and projected image of Spain in the British market. The projected image was obtained through an analysis of the principal sources of secondary information on the promotion of Spain, while the perceived image was obtained from a study carried out among 120 British tourists. Evaluation of destination attributes and positioning of Spanish tourist areas provided useful results of the perceived image. Some differences were noted between the projected and the perceived image of Spain. The paper concludes by recommending a consumer-focused orientation in marketing strategies.
Q-Index Code C1

Document type: Journal Article
Sub-type: Article (original research)
Collections: Excellence in Research Australia (ERA) - Collection
UQ Business School Publications
 
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Created: Tue, 10 Jun 2008, 12:40:47 EST