'Lady be beautiful': Selling corsets in the 1920s

Maynard, Margaret (2007) 'Lady be beautiful': Selling corsets in the 1920s. Journal of Australian Studies, 31 91: 145-153.

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Author Maynard, Margaret
Title 'Lady be beautiful': Selling corsets in the 1920s
Journal name Journal of Australian Studies   Check publisher's open access policy
ISSN 1444-3058
Publication date 2007
Sub-type Article (original research)
Volume 31
Issue 91
Start page 145
End page 153
Total pages 8
Editor Nile, R.
Place of publication Brisbane, Qld
Publisher University of Queensland
Collection year 2008
Language eng
Subject C1
430101 History - Australian
751099 Communication not elsewhere classified
2103 Historical Studies
Formatted abstract
The consumerism, fashions transformed cultural attitudes and popular conceptions of femininity in the 1920s in order to encourage women to participate in a modernity of the retailers' own making. Modernity provided opportunities for women's engagement as professional clothing producers, fashion modelling and fashion drawing.
Keyword Fashion -- Social aspects
Fashion -- Psycholgical aspects
Femininity -- History -- 20th century
Fashion -- Australia -- History
Women consumers -- Australia
Q-Index Code C1
Q-Index Status Confirmed Code

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Created: Wed, 07 May 2008, 09:08:18 EST by Ms Catherine Squirrell on behalf of School of Communication and Arts