A theoretical framework for analysis of multiple sponsorship effects on consumer responses

Chien, P. M., Cornwell, T. B. and Pappu, R. (2007). A theoretical framework for analysis of multiple sponsorship effects on consumer responses. In: Proceedings of the 6th International Conference on Research in Advertising (ICORIA 2007). 6th International Conference on Research in Advertising (ICORIA 2007), Lisbon, Portugal, (25-25). 29-30 June, 2007.

Author Chien, P. M.
Cornwell, T. B.
Pappu, R.
Title of paper A theoretical framework for analysis of multiple sponsorship effects on consumer responses
Conference name 6th International Conference on Research in Advertising (ICORIA 2007)
Conference location Lisbon, Portugal
Conference dates 29-30 June, 2007
Proceedings title Proceedings of the 6th International Conference on Research in Advertising (ICORIA 2007)
Publisher European Advertising Academy, in collaboration with Instituto Politéecnico de Lisboa Escola Superior de Comunicação Social
Publication Year 2007
Year available 2007
Start page 25
End page 25
Total pages 1
Collection year 2008
Language eng
Subjects EX
350206 Advertising and Public Relations
720401 Marketing
Q-Index Code EX

 
Versions
Version Filter Type
Citation counts: Google Scholar Search Google Scholar
Created: Thu, 01 May 2008, 11:40:11 EST by Karen Morgan on behalf of Faculty of Business, Economics & Law