Sponsorship-linked marketing: Opening the black box

Cornwell, T. Bettina, Weeks, Clinton S. and Roy, Donald P. (2007). Sponsorship-linked marketing: Opening the black box. In Keillor, B. D., Owens, D. L. and Hausknecht, D. R. (Ed.), Marketing in the 21st Century: Integrated Marketing Communication. Volume 4 (pp. 241-280) Westport, CT, U.S.A.: Praeger Publishers.

Author Cornwell, T. Bettina
Weeks, Clinton S.
Roy, Donald P.
Title of chapter Sponsorship-linked marketing: Opening the black box
Title of book Marketing in the 21st Century: Integrated Marketing Communication. Volume 4
Place of Publication Westport, CT, U.S.A.
Publisher Praeger Publishers
Publication Year 2007
Sub-type Research book chapter (original research)
Year available 2007
ISBN 978-0-275-99279-8
Editor Keillor, B. D.
Owens, D. L.
Hausknecht, D. R.
Volume number 4
Chapter number 14
Start page 241
End page 280
Total pages 40
Total chapters 14
Collection year 2008
Language eng
Subjects B1
350204 Marketing and Market Research
750312 Youth/child development and welfare
720401 Marketing
Q-Index Code B1
Q-Index Status Confirmed Code

 
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Created: Tue, 22 Apr 2008, 09:42:41 EST by Karen Morgan on behalf of UQ Business School