Imagery and strength of craving for eating, drinking, and playing sport

May, Jon, Andrade, Jackie, Kavanagh, David and Penfound, Lucy (2008) Imagery and strength of craving for eating, drinking, and playing sport. Cognition and Emotion, 22 4: 633-650. doi:10.1080/02699930701446296

Author May, Jon
Andrade, Jackie
Kavanagh, David
Penfound, Lucy
Title Imagery and strength of craving for eating, drinking, and playing sport
Journal name Cognition and Emotion   Check publisher's open access policy
ISSN 1464-0600
Publication date 2008-06
Year available 2007
Sub-type Article (original research)
DOI 10.1080/02699930701446296
Volume 22
Issue 4
Start page 633
End page 650
Total pages 18
Editor C. Smith
Place of publication Hove, East Sussex, UK
Publisher Psychololgy Press
Collection year 2008
Language eng
Subject C1
370299 Social Work not elsewhere classified
730200 Public Health
Abstract The elaborated intrusion (EI) theory of desire (Kavanagh, Andrade, & May, 2005) attributes the motivational force of cravings to cognitive elaboration, including imagery, of apparently spontaneous thoughts that intrude into awareness. We report a questionnaire study in which respondents rated a craving for food or drink. Questionnaire items derived from EI theory formed a single factor alongside factors for anticipated reward/relief, resistance, and opportunity. In a multiple regression predicting strength of craving, the first three factors accounted for 36% of the variance. Opportunity did not enter the model. In a second study, the difference between individuals' strong and weak cravings to take part in a sporting activity was shown to be related to visual, auditory, and general imagery, and to anticipated reward or relief from engaging in the activity. Implications for treatment of craving-related disorders are discussed in the light of these results and of other research indicating that interference with imagery can reduce the strength of craving.
Q-Index Code C1
Q-Index Status Confirmed Code
Additional Notes First Published on: 10 October 2007

Document type: Journal Article
Sub-type: Article (original research)
Collections: 2008 Higher Education Research Data Collection
School of Medicine Publications
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Citation counts: TR Web of Science Citation Count  Cited 20 times in Thomson Reuters Web of Science Article | Citations
Scopus Citation Count Cited 25 times in Scopus Article | Citations
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Created: Thu, 20 Mar 2008, 14:50:53 EST by Sarah Elliott on behalf of Psychiatry - Royal Brisbane and Women's Hospital