Entertainment software: Suddenly huge, little understood

Alpert, Frank (2007) Entertainment software: Suddenly huge, little understood. Asia Pacific Journal of Marketing and Logistics, 19 1: 87-100. doi:10.1108/13555850710720920

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Author Alpert, Frank
Title Entertainment software: Suddenly huge, little understood
Journal name Asia Pacific Journal of Marketing and Logistics   Check publisher's open access policy
ISSN 1355-5855
0954-7517
Publication date 2007
Year available 2007
Sub-type Article (original research)
DOI 10.1108/13555850710720920
Open Access Status File (Author Post-print)
Volume 19
Issue 1
Start page 87
End page 100
Total pages 14
Editor I. Phau
Varey, R.
Place of publication United Kingdom
Publisher Emerald Group Publishing
Collection year 2007
Language eng
Subject C1
350204 Marketing and Market Research
720401 Marketing
Abstract Purpose – In less than three decades the entertainment software industry has emerged as a huge industry, with sales larger than Hollywood movie box office sales. Yet, little is known about this industry. Stereotypes about the industry may not be correct. This paper seeks to address this knowledge gap. Design/methodology/approach – The paper identifies what is known, and what needs to be known. The paper reviews the literature and adds data from the most recent reports available. Findings – The literature has been slow to address this industry. It has not even been clear what to call this industry. (Some people still call it the video game industry.) The most basic marketing issues still need to be researched, i.e. customer benefits sought and segmentation. A typology of game genres is proposed. Originality/value – This paper is the first overview of the entertainment software industry from a marketing perspective.
Keyword Entertainment
Benefits
Computer software
Marketing
Video games
Q-Index Code C1

Document type: Journal Article
Sub-type: Article (original research)
Collections: Excellence in Research Australia (ERA) - Collection
2008 Higher Education Research Data Collection
UQ Business School Publications
 
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Created: Tue, 19 Feb 2008, 14:39:06 EST